Stellantis unveiled plans for a comprehensive overhaul of its 12 North American products and the introduction of 11 new models as part of its ambitious $96 billion global business strategy presented at an investor summit in Auburn Hills, Mich. The company emphasized that 60% of its global investment until 2030 will be directed towards its North American brands and products due to the significant growth potential and strong brand presence in the region.
The automaker is set to launch 60 new car models globally, ranging from traditional combustion engine vehicles to fully electric ones. Additionally, Stellantis aims to enhance its technological capabilities, form strategic partnerships with other auto manufacturers, and optimize its manufacturing operations, with 50 models undergoing substantial redesigns.
In North America, Stellantis plans to expand its hybrid vehicle offerings, introduce new pickup trucks, a compact van, and seven affordable vehicles. CEO Antonio Filosa highlighted the historical success of Jeep, Ram, Dodge, and Chrysler in the region, positioning them for further growth. The company targets a 25% revenue increase and aims for an operating margin between eight to ten percent by 2030.
Stellantis is focused on expanding its market share in North America from 60% to 90% while enhancing cost competitiveness. The company aims to achieve savings of $4.8 billion within its North American operations by 2028. Tim Kuniskis oversees the North American brands portfolio and expressed confidence in the growth potential of Jeep, Ram, Dodge, and Chrysler, emphasizing the importance of expanding into new market segments.
In the short term, Stellantis plans to revamp the Pacifica model with a mid-cycle refresh and introduce new crossover variants below it. For the Dodge brand, a refreshed Durango and an entry-level performance vehicle are in the pipeline. The company envisions significant growth through product expansion and entry into new market segments.
On a global scale, Stellantis intends to refocus its investments on key brands such as Jeep, Ram, Peugeot, and Fiat, along with its commercial vehicle unit Pro One. The company aims to transform its excess factory capacity into a revenue-generating contract manufacturing business, collaborating with Chinese automakers in Europe and other industry players. As part of its strategic realignment, Stellantis plans to invest in global platforms, powertrains, and new technologies while pursuing significant cost reductions by 2028.
The company’s European revenue is projected to increase by 15% over the plan period, with an operating margin expected to range between three to five percent. Stellantis is committed to driving innovation, expanding its product portfolio, and strengthening its market position across regions in line with its ambitious business objectives.