On the premiere night of the live stage adaptation of “Paranormal Activity” in Toronto this June, an audience member disrupted the performance by booing the lead actor. The booing was not directed at the actor’s performance but rather at the character’s choices on stage.
Following the incident, several audience members took to online platforms to express their dismay over the lack of theatre etiquette displayed. One Reddit user suggested that the person who booed should be banned, emphasizing the seriousness of the situation compared to the lively pantomime shows known for engaging audiences.
Criticism also arose regarding other disruptive behaviors during the Mirvish production, such as nervous chatter and laughter during suspenseful moments, typical of a horror-themed play based on a popular movie franchise.
Lead actor Patrick Heusinger, who has been part of the “Paranormal Activity” stage production since its debut in 2025, shared his perspective on audience behavior. He acknowledged that their show attracts a diverse audience, including individuals unfamiliar with traditional theatre norms. Heusinger expressed acceptance of such behavior, noting instances like audience members eating loudly during tense scenes.
Heusinger highlighted the importance of eliciting reactions from the audience, emphasizing the immersive nature of live performances. He encouraged engagement and interaction, suggesting that it enhances the overall experience for both the performers and the audience.
In a new development, Mirvish Productions introduced its first “chilled performance” of the jukebox musical “& Juliet,” offering a more relaxed setting for viewers. This alternative experience allows patrons to enjoy the show with adjusted expectations, including dimmed house lights, freedom to move around, and permission to make noise during the performance.
The shift towards accommodating evolving audience preferences is evident in the entertainment industry, including cinemas. Cineplex’s chief marketing officer, Sara Moore, acknowledged the changing dynamics of audiences, with cellphones becoming a common presence in theatres. The focus now is on providing tailored experiences that cater to audience preferences, even if it involves elements like noise and cellphone usage.
Toronto theatre critic Ryan Borochovitz shed light on the historical evolution of theatre etiquette, emphasizing its elitist origins aimed at excluding certain demographics. He advocated for inclusive changes in theatre practices, such as adjusting house lighting to minimize distractions from mobile devices and setting clear expectations for audience behavior.
As the entertainment landscape continues to evolve, the emphasis remains on creating inclusive and engaging experiences for all audience members, regardless of their familiarity with traditional theatre norms.