A company based in Vancouver is encouraging Canadians to consider keeping some of their investment funds within the country to make a positive impact. Despite the growing “Buy Canadian” movement in 2025, fueled by trade tensions and President Trump’s statements, Canadian investors largely continued to place their financial resources overseas, with a significant portion directed towards the United States.
Financial experts noted a decline in interest towards investing domestically in 2025, mirroring the cooling enthusiasm for buying Canadian goods. While Canadian banking and insurance sectors remain attractive for investment, other sectors like technology and pharmaceuticals are seen as areas where Canada needs to catch up.
Daisy Mak, a certified financial planner in Vancouver, highlighted the importance of including Canadian investments in a diversified portfolio that considers multiple countries. She emphasized the need for a balanced approach rather than going all-in on Canadian assets.
Statistics from Statistics Canada showed that a substantial amount of Canadian investments flowed into U.S. financial assets in the first three quarters of 2025, indicating a strong preference for foreign securities. However, Blake Bunting, the co-founder of GoParity Canada, mentioned a surge in interest in local investments through their online platform, which supports community projects with loans.
Responsible investing remains a priority for many wealth managers, with a focus on environmental, social, and corporate governance (ESG) considerations. Despite challenges and negative media coverage, the Responsible Investment Association report highlighted the continued importance of responsible investment practices.
Bunting emphasized the impact of supporting environmentally sustainable projects through platforms like GoParity, providing alternative funding options for small businesses in need. He noted the growing market for such investments in Canada, complementing traditional banking services by filling crucial financing gaps.