FIFA plans to introduce a halftime show at the upcoming World Cup final, taking a page from American football’s Super Bowl. The show, set for July 19 at New Jersey’s Metlife Stadium, will feature performances by Shakira, Madonna, and K-pop sensations BTS. The aim is to raise $100 million for the FIFA Global Citizen Education Fund to support children’s education and soccer initiatives.
The halftime show, curated by Coldplay’s Chris Martin, is expected to blend music and football on a grand scale. While traditional soccer matches reserve halftime for player rest, this event seeks to break the norm. The show announcement, made via Coldplay’s Instagram with cameos from Sesame Street characters and BTS, has sparked discussions online about the fusion of music and football.
FIFA President Gianni Infantino emphasized the show’s goal of uniting music and football for a charitable cause. The event’s lineup includes Reggaeton star J Balvin performing at the opening ceremony in Mexico City alongside other renowned artists. This year’s World Cup, hosted by Canada, the United States, and Mexico, promises an exciting spectacle for fans throughout June and July.