British singer Dua Lipa has taken legal action against Samsung Electronics, seeking over $15 million in damages. The lawsuit claims that Samsung utilized her image without authorization to promote their television sets. The lawsuit alleges that Samsung featured a copyrighted image of the singer on the packaging of TV boxes for sale, implying her endorsement of the product. The image in question, titled “Dua Lipa – Backstage at Austin City Limits, 2024,” is owned by Lipa. The lawsuit was filed in a California federal court.
Samsung Electronics declined to comment on the litigation, citing its status as pending. Lipa’s legal representatives have not yet responded to requests for comments on the case. Apart from copyright and trademark violations, Lipa has accused Samsung of violating publicity rights.
Lipa’s legal team included social media screenshots and comments in the filing, asserting that her image on the TV boxes influenced customers to purchase the product. One screenshot shows a fan expressing intent to buy the TV because of Dua Lipa’s presence on the packaging. Lipa became aware of Samsung’s alleged infringement in June of the previous year and requested that they cease using her image. However, Samsung reportedly refused to comply with her demands.
The unauthorized use of Dua Lipa’s image by Samsung has had a negative impact on the singer’s brand identity and commercial reputation, as it falsely suggests her endorsement of the products.