Martha Reynolds, a conscientious shopper, expresses her preference for non-American products, including switching from bourbon to scotch whisky. She highlights the quality of Canadian wines and recommends Nova Scotia, Ontario, and British Columbia wines over Californian ones.
The impact of the trade war initiated by the U.S. is evident in the decreased sales of American alcohol in Canada, affecting producers in the United States. Chris Swonger, CEO of the Distilled Spirits Council of the United States, acknowledges the significant decline in exports to Canada, emphasizing the challenges faced by the industry.
The boycott of U.S. alcohol in many Canadian provinces has led to a 63% drop in exports to Canada, contributing to a 3.8% decrease in American spirit exports globally. The NSLC’s decision to remove American alcohol from shelves as a response to the trade war initially saw high demand but has since declined.
Despite the emotional divide between the American and Canadian governments, Swonger hopes for improved relations in the future. The NSLC plans to release more details on remaining American products in June.